5 Types of influencers in Dubai you need to know [With Examples]

There is 5 Types of influencers in Dubai, and selecting the right one for your brand is crucial for a successful advertisement campaign. Influencer marketing in has become a powerful tool for brands to reach their target audience and promote their products or services. One of the key factors to consider when planning an influencer campaign is the type of influencer in Dubai you need to collaborating with. Influencers can be categorized based on their follower count, which helps determine their reach and impact. Here are the different types of influencers based on their follower count:

• Mega-influencers : 1 million+ followers
• Macro-influencers : 100,000-1 million followers
• Mid-tier influencers : 50,000-100,000 followers
• Micro-influencers : 10,000-50,000 followers
• Nano-influencers : 1,000-10,000 followers

Types of influencers in Dubai that will fit your brand

In the vibrant landscape of Dubai’s influencer culture, understanding the various types of influencers is essential for successful marketing campaigns. Dubai hosts a diverse range of influencers, each with their unique appeal and audience. From the glamorous lifestyle influencers showcasing the city’s luxury to the tech-savvy digital marketers driving e-commerce, and the health and wellness advocates promoting holistic living, Dubai’s influencer scene covers a spectrum of niches. Here is a detailed breakdown of the types of influencers you will need !

Mega-Influencers in Dubai

Mega-influencers are the highest-ranking category of social media influencers, typically with more than a million followers. They often have a diverse audience with different topics of interest and their relationships with individual followers tend to be more distant. Mega-influencers are often more famous than influential, but their large following can still be valuable for brand awareness campaigns.

Examples of Mega-Influencers in Dubai [Updated on September 2023]

We selected for you 2 types of influencer subcategories that are as follows :

Mega-Influencers on TikTok

1. Intsasamka (@instasamka) – 14.9M followers
2. Sunny Kaira (@sunny_kalra55) – 14.4M followers
3. Desi Rock (@desirock_07) – 13.7M followers

Mega-Influencers on Instagram

1. Bessan ismail بيسان اسماعيل (@bessan.lsmail) – 7.1M followers
2. Hussain Al Jassmi حسين الجسمي (@7sainaljassmi) – 6.2M followers
3. Mohammed Assaf (@mohammedassaf89) – 5.6M followers

Macro-Influencers in Dubai

Macro-influencers have a follower count ranging from 100,000 to 1 million. They can be a good choice for brands looking to increase their brand awareness, as they have a larger fan base compared to mega-influencers. Macro-influencers may have a more focused audience compared to mega-influencers, making them suitable for niche marketing campaigns.

Examples of Macro-Influencers in Dubai [Updated on September 2023]

We selected for you 2 types of influencer subcategories that are as follows :

Macro-Influencers on Instagram

1. Hala Kazim هالة كاظم (@halakazim) – 995K followers
2. Nadeen Ayoub (@nadeen.m.ayoub) – 1M followers
3. Dana Halabi (@danahalabii) – 470K followers

Macro-Influencers on TikTok

1. Amira Riaa (@amirariaaofficial) – 1M followers
2. Ramy Hamdan (@ramyhamdann) – 1M followers
3. Elma Hazoury (@elmahazoury) – 985.6K followers

Mid-Tier Influencers in Dubai

Mid-tier influencers have a follower count ranging from 50,000 to 100,000. While they may not have celebrity status, they are still a powerful group of content creators trusted by their audience. Mid-tier influencers can offer a more personalized and engaged relationship with their followers compared to mega and macro-influencers.

Examples of Mid-Tier Influencers in Dubai [Updated on September 2023]

We selected for you 2 types of influencer subcategories that are as follows :

Mid-Tier Influencers on Instagram

1. Nisha SK (@nskbeaute) – 99.5K followers
2. Yasser Alaa ياسر علاء (yasseralaa027) – 98.9K followers
3. Mehad Hamad ميحد حمد  (@mehadfans) – 50.8K followers

Mid-Tier Influencers on TikTok

1. Maya Ammous (@thekitcheneditor) – 98.5K followers
2. Salman commando (@salman_commando_live) – 100K followers
3. Rine Lucia (@ri.lucia) – 99.1K followers

Micro-Influencers in Dubai

Micro-influencers have a follower count ranging from 10,000 to 50,000. They often focus on a specific niche or area and are regarded as industry experts or topic specialists. Micro-influencers have stronger relationships with their followers, driven by their perception as opinion leaders in their subject matter. They can be a cost-effective choice for brands looking to target a specific audience and drive engagement.

Examples of Micro-Influencers in Dubai [Updated on September 2023]

We selected for you 2 types of influencer subcategories that are as follows :

Micro-Influencers on Instagram

1. Hamda AlQubaisi (@hamdaalqubaisi_official) – 49.8K followers
2. جودي أسامه معطي (@joudi_mouti) – 52.3K followers
3. Deepak Singh bora (deepu__pahadi__) – 50.8K followers

Micro-Influencers on TikTok

1. Mutthu Mallayya (@mutthu_mallayya_2) – 49.7K followers
2. Suki Hamawi (@yourgirlsuki) – 49.8K followers
3. Ahmed Almazrouie (@realmzr3i) – 49.8K followers

Nano-Influencers in Dubai

Nano-influencers have a follower count ranging from 1,000 to 10,000. While they may have a smaller reach compared to other types of influencers, they can still offer high engagement rates due to their close-knit community of followers. Nano-influencers are often more accessible and affordable for brands, making them a suitable choice for local or niche marketing campaigns.

Examples of Nano-Influencers in Dubai [Updated on September 2023]

We selected for you 2 types of influencer subcategories that are as follows :

Nano-Influencers on Instagram

1. Roma Dina (@dina.rrr__) – 9,988 followers
2. سلطان المسماري (@k.sultan7) – 9,947 followers
3. Fatima Mohammed (@fatixma) – 9,916 followers

Nano-Influencers on TikTok

1. Aisha Yasir (@aisha_yasir786) – 10.1K followers
2. شلال الجابري (@shallalll) – 9989 followers
3. Virtual Aisha (@virtualaisha) – 10.1K followers

Conclusion

Understanding the different types of influencers and their follower counts can help brands choose the right influencers for their marketing campaigns. Mega-influencers offer a wide reach, while micro and nano-influencers provide more personalized and engaged relationships with their followers. By considering their goals and target audience, brands can effectively leverage the power of influencer marketing to promote their products or services.