If you ever struggle to market your products in Dubai, maybe you should consider tapping in to new marketing techniques, have you ever wondered how do you use Influencer marketing to launch a new product in Dubai or the UAE ?
Imagine you’re launching a new restaurant in Dubai. You want to get the word out, so you decide to partner with some local food bloggers. You send them free samples of your food and ask them to share their honest opinions with their followers.
The food bloggers love your food and post positive reviews on their social media channels. Their followers see the reviews and get excited to try your restaurant. As a result, you see a big increase in business after launching your restaurant.
This is a basic example of how influencer marketing can be used to launch a new product. By partnering with influencers who have a following that aligns with your target audience, you can reach a new audience and generate excitement for your product.
Case Study: WaterFromAir Product Launch in Dubai
At GOPMEDIA, we work closely with clients like yourself, that have a product and are looking to generate new sales using different methods. Using old outdated marketing campaigns might work in a less competitive environment, however the UAE and especially Dubai, creativity is key if you want to establish a good market share, in this section we will explore how we helped our client to catapult his product’s to the top !
Client Background:
WaterFromAir is a pioneering company that has developed a revolutionary product – bottled water produced from air. With a commitment to sustainability and innovation, the company aims to introduce this unique product to the market in Dubai.
Objective:
The primary goal of this influencer marketing campaign is to successfully launch the WaterFromAir product in Dubai, creating awareness, generating excitement, and driving sales.
Strategy:
Identifying Target Audience:
The foundation of our campaign rests on identifying the target audience. Beyond demographic data, we delve into psychographics to understand the values and interests of health-conscious individuals, environmentalists, and those captivated by innovation. Emphasizing the multicultural aspects of Dubai, we aim to engage influencers who resonate with diverse linguistic and cultural segments.
- Primary Audience: Health-conscious individuals, environmentalists, and those interested in innovative and sustainable products.
- Secondary Audience: The general public in Dubai.
Researching Potential Influencers:
Our influencer selection process prioritizes authenticity. Beyond reach and engagement rates, we focus on influencers whose content aligns genuinely with WaterFromAir’s values. This ensures a more meaningful and credible endorsement from influencers, enhancing the overall impact.
- Identify influencers with a significant following in Dubai.
- Assess influencers based on reach, engagement rate, and alignment with WaterFromAir’s brand values.
- Ensure influencers have a diverse and authentic audience.
Reaching Out to Influencers:
Personalized outreach is the key to a successful influencer partnership. By clearly articulating WaterFromAir’s unique selling points and providing influencers with product samples, we create an authentic connection. Clear communication about campaign goals establishes a mutual understanding for a fruitful collaboration.
- Personalized outreach to selected influencers, showcasing the uniqueness of WaterFromAir.
- Provide influencers with free samples to encourage authentic content creation.
- Clearly communicate campaign goals and expectations.
Developing a Creative Brief:
Crafting a creative brief is pivotal for aligning content with campaign objectives. Beyond showcasing the product, the brief emphasizes conveying sustainability and innovation. This blueprint ensures that influencers not only meet content requirements but also resonate with WaterFromAir’s ethos.
- Outline campaign goals: Increase brand awareness, highlight sustainability, and drive product sales.
- Specify content requirements: Visual content showcasing the product in diverse settings, emphasizing sustainability, and encouraging engagement.
- Encourage influencers to leverage popular hashtags related to sustainability and innovation.
Execution:
Implementation involves leveraging a diverse mix of local influencers proficient in Arabic and English. Prioritizing visually appealing content resonates with Dubai’s aesthetic preferences. Platforms like Instagram and TikTok, popular among our target audience, become the primary channels for influencer collaborations.
- Leverage a mix of local influencers who speak Arabic and English to reach a broader audience.
- Emphasize visually appealing content to align with Dubai’s love for aesthetically pleasing visuals.
- Prioritize platforms such as Instagram and TikTok, considering their popularity in Dubai.
Contests and Giveaways:
To amplify excitement, influencer-driven contests and giveaways take center stage. This strategy not only boosts visibility but also encourages user participation. Collaborating with influencers to run these campaigns creates a cascading effect, generating anticipation around WaterFromAir.
- Collaborate with influencers to run contests and giveaways on their platforms.
- Encourage participants to share their experiences with WaterFromAir, creating user-generated content.
- Leverage influencers’ reach to amplify contest visibility.
Tracking Results:
Post-implementation, tracking becomes essential. Utilizing analytics tools, we measure reach, engagement, and website traffic. Real-time adjustments to the strategy based on this data-driven approach ensure ongoing optimization for maximum impact.
- Utilize social media analytics tools to track metrics such as reach, engagement, and website traffic.
- Monitor influencer-generated content and audience reactions.
- Adapt the strategy based on real-time data to maximize impact.
Outcomes:
- Increased brand visibility and awareness in Dubai.
- Positive sentiment and conversations around WaterFromAir.
- High engagement rates on influencer-generated content.
- Measurable increase in website traffic and product sales.
Conclusion:
Through a strategic influencer marketing campaign, GOPMEDIA successfully facilitated the launch of WaterFromAir in Dubai, leveraging local influencers, visually appealing content, and engaging contests. The campaign not only met but exceeded its objectives, establishing WaterFromAir as a unique and sought-after product in the Dubai market. The success of this campaign demonstrates the power of influencer marketing in creating impactful product launches.
